![]() ![]() And perhaps that’s the reason for the disconnect, is that we don’t really consider each other competitors in the traditional sense. Hopefully, everyone will say the same about me! People who aren’t in our industry are sometimes surprised about this open exchange of information between supposed competitors. To this day, most brewers willfully give up just about any detail about a beer that I’m curious about. When we were in the planning stages of opening up Joyride, many different breweries were very open with their information in order to help us out. We really enjoy talking and hanging out with each other and exchanging information. One of the coolest things about our industry is the level of camaraderie between different breweries and their brewers.
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